Motivate Publishing and Motivate Val Morgan organized the UAE Young Lions Competition on Saturday (7 April) in association with Dubai Media City.
During the competition, young creative teams from across the UAE will showcase their talent by designing print campaigns for a social cause. The annual event is held to identify the team that will represent the UAE in the International Young Lions Competition, held during the Cannes Lions International Festival of Creativity. This year’s festival takes place between 17 and 23 June.
Each competing team at the UAE Young Lions Competition consists of an art director and a copywriter under the age of 28. The partner NGO and their social cause will be revealed on competition day. The brief is then shared with the participants who showcase their skills by producing a print ad within nine hours.
The work will then reviewed by a team of jury members from the Creative Club, whose members comprise of Executive Creative Directors from various advertising agencies in the UAE. The panelists will select the winners (Gold, Silver and Bronze).
The team winning Gold will then be sent on an all-expenses-paid trip to the week-long Cannes Lions International Festival of Creativity where, not only do they get a seat on the International Young Lions, but also a chance to attend various seminars and workshops.
In addition, the Festival also invites senior creative professionals to interact with these Young Lions from across the globe, and transform their time spent at the Festival into a life-changing experience. Winners at the international festival receive the highly sought-after Medals, which is a matter of great pride and honor.
The announcement of winners is scheduled on 9th April 2012, 6:00pm at the Dubai Media City Offices (Building 2, DMC) and the artworks will be on display from 8th – 12th April 2012 at the Dubai Media City Offices.
The event is supported by Gallo Images/Getty Images and Xerox.
For more information, visit www.uaeyounglions.com, or follow @UAEYoungLions on Twitter.